WRITERRUSH — Transforming Writing
Introduction
Content writing has always been a pain to do for students of all ages. From writing short notices to long essays, even after being taught in schools for so many years, there are some who aren’t able to fully grasp the knowledge of it. The age of handwritten letters has come to an end, with such documents being limited to official purposes. That is why we aim to revolutionize that.
The problem starts in schools. The endless stream of formats and practice questions tire out the students and do little to increase their knowledge. Knowing about the basics is important, yes; but learning about all formats isn’t enough in this age of e-mails and text messages.
So why should students have to endure the pain of learning them in the first place? Is there a way to make everything easier?
The Platform
WRITERRUSH brings to you a platform where we remove the need to learn all the formats, and allows you to type away at your own pace, with everything available at your fingertips.
About
Writerrush comes with a simple user interface, allowing the customers to choose what they want to write. It can be anything — ranging from letters to articles, from notices to even poems. Moreover, it provides formats for every type of writing assignment a student may receive. After choosing the format desired, the users are directed to a document page, where they can type as desired.
The interface indicates spaces where the required information needs to be provided. The document page has a clean and simple interface, quite similar to that of a word document so that users won’t face any problems.
However, our services don’t end there. Writerrush also provides guides and formats for all official documents that users may require — including official letters and government documents, etc.
Advantages
· Easy access to any creative writing format required.
· Simple interface.
· Removes the need to participate in long courses.
· Allows to get work done quickly when users are in a rush.
· Helps guide people to fill official documents that are not easy to understand.
· Provides samples to take inspiration from.
Writerrush: The Origins
Knowing about the origins and inspirations behind something helps us to better understand it and enhances the experience as well. The same can be said for Writerrush. We have taken inspiration from some of the most famous programs and people and transformed it into something special.
Grammarly is probably the most famous website related to content writing. With its program running using Javascript, Erlang and Python optimized to provide a smooth user experience, it is a favorite around the world. Taking inspiration from this and adapting it to suit the needs of students all around the world, we were able to optimize the state-of-the-art grammar correction and plagiarism check found in our software.
However, our job didn’t end there. A lot of channels like English Academy on YouTube provide content writing samples in a fun way. Incorporating that into our interface was a challenge on its own, but we were able to achieve this. Samples for almost every single format are provided, curated by expert writers to be helpful in every situation, provide our users an easy-to-follow path and make their task a lot easier.
Organizations like Writopia Lab provide courses on writing, which is the norm with most programs. Writerrush wanted to step away from this norm. Hence, we did away with long time-consuming courses and provided our customers with an expressway to achieve their goals.
So, as you can see, Writerrush has a rich technological history, making it one-of-a-kind!
Premium Feature
We have provided customers with the option to buy a premium feature, which provides access to a lot more features designed to making your writing experience smooth and satisfying. Buying the premium enables grammatical correction and plagiarism checking, to help improve their content. To take our services a step further, the premium also unlocks the pre — written samples section. This section enables sentence suggestions, providing users with statement predictions in their writing. Furthermore, samples of all formats, written by experts, have been provided so that users can take inspiration from these and incorporate them into their work.
All of these features are available for around Rs. 150 per month, in a variety of packs for differing time periods.
Target Audience
Writerrush is originally designed for students, although people of all ages can find a use for it.
The major user profile would include students aged from 12 to 18, as they get the most assignments related to content writing. Additionally, adults may use the platform for official work, such as filing government documents, whose formats and guidelines are also provided.
Budding novelists and authors have a home here at Writerrush as well, with formats and guides available for writing poems, short stories and novels as well.
Market Demand
Based on current trends in the market, the demand for a good content writing platform has seen a rise in the past years, with the demand reaching its peak just before exam season.
Taking the case of India, the current total population of students in high school is around 37.4 million. Taking into consideration those with access and interest in using Writerrush, the potential market cap is around 3 to 4 million at the least.
With 100,00+ searches related to content writing every week worldwide, there is no shortage of potential customers.
Technology Required
The coding of the website will require knowledge of basic programming languages such as HTML, CSS, Python and Java.
The app version can be built using Java, Flutter, Docker and using databases such as PostgreSQL.
Prototype
Competition
There exist quite a few content writing companies in the world. However, most of them require the users attending a complete course on how to write letters, notices, etc., without providing a quick and easy access to formats required.
This is the place where Writerrush outshines all other businesses, with a completely free access to any format required, along with a paid access opening a ton of more features.
With such features, Writerrush is estimated to perform around a minimum 4% better than other companies.
Income Model
Writerrush is primarily a free software, although we do provide a premium feature which acts as the main source of income for the company, supported by income from advertisements as well as donations.
The income stream is split into 3 distinct sectors:
1. PREMIUM:
· Income stream generated by customers paying for the premium version to gain access to special features.
· Predicted to account for 56% of total income stream.
2. ADVERTISEMENTS:
· Income earned by displaying ads on the website and app. Can be further categorized into 3 types:
§ “Pay per Click” advertising — advertisements related to content shown on website, powered by Google AdSense. Accounts for 34% of earnings from advertisements.
§ Ad space sold to different agencies to display their own ads. Accounts for 52% of earnings from advertisements.
§ Generating leads for various companies accounts for 14% of earnings from advertisements.
· Accounts for 42% of total income.
3. DONATIONS AND INVESTMENTS:
· Donations provided by generous users will also be utilized to help maintain the software and towards development, ensuring the best possible experience.
· Investments by major firms or individuals will help to upgrade hardware requirements as well as expand the reach of the company.
Budgeting Model
Taking into account the income model, the total income (assuming annual increase in premium users to be 1000 at Rs. 150 per person per month) is estimated to be around Rs. 30,00,000, adjusted for fluctuations.
1. SOFTWARE DEVELOPMENT:
· Although creating the website and the app isn’t that big of a hassle, making it available all around the world, building servers and constantly improving the company does take quite a bit of effort. The funds required to do so are substantial and hence takes up 25% of the total company budget.
2. HUMAN RESOURCES:
· Salaries of employees, benefit programs and internships all come under the human resources sector. Since the website and the app have been developed to be simple to code, the company doesn’t need to many employees and hence, this sector only consumes 23% of our budget.
3. MAINTENANCE:
· Building everything up from scratch, and maintaining those systems, is easily the most tedious task and hence, takes up the highest portion of the budget — 30%.
· Condition based maintenance will be the most expensive trailed by safety maintenance and risk-based maintenance.
4. MARKETING:
· A company has no chance to flourish if it is not well known in the market. Hence, Writerrush is expected to use about 22% of its budget to market its services.
§ Digital marketing is the most important platform for Writerrush. We can use social media platforms, search engine optimization, ad spaces as well as influencer marketing.
§ Network reach will be influential to reach the higher up sections in the society and will result in a major boost to company reach.
§ A small portion will also go towards marketing via newspaper ads and promotion on other websites.
Risk Analysis
Even in this uncharted sector of the internet, the risk of starting this business exists. Listed below, are a few of them:
(i) Threat of large corporations copying the idea and occupying market space.
(ii) Mood trend of the general public towards the idea.
(iii) Drop in quality, reach and customer satisfaction.
Conclusion
To conclude, Writerrush is meant to be a haven for all those struggling students to help them understand content writing. It is quick, simple and, promoting interest among the youth. Writerrush doesn’t limit itself just to helping the kids, but also provide means to all the adults out there, allowing it to bring all generations together.
